Tourism is one of the priorities of the country’s economic development, and it enjoys vast support by the government.
In 2014, 708.2 million euros was invested in tourism, which makes 9.4% of total investment.
The government has adopted a development plan which envisions a 4.3-4.5% annual investment increase over the next decade so that it reaches the level of 1,137.9 million by 2025.
According to the data of the Statistical Office of the Republic of Slovenia, in 2016 a steady growth has been seen in the number of nights spent by tourists at accommodation establishments (+13% in the first quarter of 2016 as compared to the first quarter of 2016).
50% tourists are foreign citizens. The main sources of demand are Germany, Austria, and Italy.
Slovenia is actively working on promoting its tourism in China and the countries of the East.